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Angela SP Yap
CEO & Head of Research

Founder and multi-award-winning social entrepreneur.

Creator of the Awake Minds training methodology.

Certified Montreal Cognitive Assessment (MoCA) Tester.

Ex-board of governor Amnesty International Malaysia & trained human rights advocate.

Over 20 years experience training in international/national social development sector,  with demographics range from children to senior citizens. 

Ex-Deloitte strategy consultant and former corporate banker.

BSc (Hons) Economics.

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Letter from President Clinton

Global leader in customer experience design & strategy.

Specialist in multichannel customer experience for FTSE 500 companies.

Ex-Big Four consultant and coach for Agile UX and Lean Startup.

Clients include the UK's National Health Service (NHS) and the Department of Health and Social Care.

PhD in Human Centred Web Design.

UK Association for Qualitative Research, Member.

UK Market Research Society, Certified Member.

Dr Amanda Salter
Customer Experience & Data Analytics

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